Add products to your marketplace

You can sell products in your marketplace.

Partners can share products with each other to allow products to be sold in multiple marketplaces. This is how you make the product available for multi-tier commerce.

Go to Products

  1. Click Add+.
  2. Enter the SKU label for internal tracking.
  3. Enter the product name.
  4. Mark the product status as Active or Inactive.

    If the status is active, the product appears in the marketplace catalog, and the user can purchase it.

    As a best practice, keep the status inactive until you're ready to publish the product.

Set the available actions

Action Meaning
Try Test Drive the product. If you turn on this setting, you can set the maximum spend and select the Test Drive.
Buy Purchase the product. Disable Buy for products that are informational only.
Info Learn more about the product. Common use cases for Info are an email link or referral program where the user is directed from the marketplace to a third-party domain. If you include Info, you must include an Info URL, such as:
  • mailto:info@example.com?body=cool%20mailto%20link
  • https://www.third-party.com/?source=YourMarketplace&Ref=1234
Add Allows you to select a provision script. This button is typically used for consumption-based products, and it also allows a price book for that service to be displayed. This button isn't available in all accounts by default.

Require approval?

To require product-specific approval, click the Approval Required checkbox.

This puts the transaction into a "Pending" state and begins the approval workflow for the admin to approve the purchase. Then, when you're ready, you can complete the transaction.

Select an administrative user's (see Settings > Users) email address to approve any purchases of this specific product. You can select any administrative user to be the designated product admin.

The admin approves each transaction via email or in the admin portal at Settings > Approval requests.

Add descriptive content

  1. Enter a brief description of the product or service. This description appears in the marketplace catalog.
  2. Add one or more images of the product. The first picture is presented in the catalog view. Subsequent images appear in the product detail view.

    Supported formats include GIF, JPEG, SVG, and PNG. Width: 1720px. Height: 960px.

  3. Add a product logo.

  4. Add one or more keywords for search engine optimization (SEO).

  5. Associate the product with a category.

    Examples: Virtualization, Storage, or Managed Services.

    Categories that you create here are listed in the marketplace's left navigation panel.

Set access options

By default, new products are not shared and not available for multi-tier commerce.

If the product should be available for multi-tier commerce, set the level of access for resellers and partners.

Set reseller access

  • Do not allow resellers to view product
  • Allow resellers to view product only
  • Allow resellers to view product and SKUs
  • Allow resellers to edit product prices

Set partner access

  • Share with partners
  • Do not share with partners

If you share the product with partners, specify the following settings:

  • Partners can set a product administrator
  • Allow partners to edit the info URL
  • Select the linked programs

Learn more about partner programs.

Upload a binary file

Optionally, you can add a binary file to your product listing. Often the binary is a mobile Android Package Kit (APK) file. For product management, you can send the APK file to a third-party system or platform.

When you're finished

Click Create.

Add product terms

As an optional step, you can add product-specific terms. When an end-user purchases a product subscription, the user must agree to these terms.

Go to Account Terms

  1. Click Add.
  2. For the term type, select Product.
  3. Select the product from the menu.

    A text editor appears.

  4. Enter the terms and conditions into the text editor.

  5. Click Save.

Example product settings

Create a product